Market like your mission depends on it

first_imgI work for an unusual nonprofit. When we fall short of our mission, it hits our personal pocketbooks. All staff get paid less if we raise less money than goal, help fewer nonprofits or fail to achieve both excellence and efficiency in our work. I love this about my job: At the end of the day, we’re all about results, right down to our compensation. The stakes are high, which brings out the best in people. It’s especially good on the marketing front: We have to deliver on real metrics, not just “raise awareness.”These days, we complain a lot about executive pay. But we don’t turn the scrutiny on our own sector when it comes to how we structure salaries. Maybe we should. Sure we don’t get the big bucks, but the quality of our work has life and death stakes. If your job is to fight diabetes, what if you earned less money if diabetes rates went up? If you are a fundraiser, what if you exceeded your goals? Shouldn’t there be an upside?When our livelihoods are on the line, we work harder, take risks and focus on what works (and doesn’t). I know we’re in it for the mission, not the money, but reward structures say a lot about our expectations. They send a powerful message. What do you reward at your organization? Is it consensus and effort? Or is it creativity and results? You get what you pay for, in my view.The marketing profession (of which I am a part) is rife with branding mumbo-jumbo, mushy metrics and vague ROI. There’s no better way to get serious about our work than to hold ourselves accountable for real results. What if you knew your next paycheck would be smaller if your e-news fell flat or people didn’t take action? How would you do things differently? If you’d change how you’d work, then maybe that change is worth making – for the mission if not the money.last_img read more

Hughes: Man City loss will not define season

first_imgStoke City Hughes: Thrashing by exceptional Man City will not define Stoke’s season Jamie Smith Last updated 2 years ago 02:38 10/15/17 FacebookTwitterRedditcopy Comments(0) Mark Hughes Getty Images Stoke City Manchester City v Stoke City Manchester City Premier League There were no excuses from Stoke City boss Mark Hughes as his side were taught a lesson in a 7-2 thrashing at Manchester City. Mark Hughes is adamant that the 7-2 thrashing at the hands of Manchester City will not be a defining moment in Stoke City’s season.The former City boss had an unhappy return to his old club, seeing Stoke fall 3-0 behind inside half an hour to goals from Gabriel Jesus, Raheem Sterling and David Silva.5/1 for Everton & Brighton to draw 0-0 Article continues below Editors’ Picks Why Barcelona god Messi will never be worshipped in the same way in Argentina Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. Although a Mame Biram Diouf strike and a Kyle Walker own goal either side of the interval sparked hope of an unlikely fightback, further goals from Jesus, Fernandinho, Leroy Sane and Bernardo Silva wrapped up a comprehensive victory that sent Pep Guardiola’s men two points clear of rivals Manchester United at the top of the Premier League.Stoke struggled to match City’s intensity and could not cope with the hosts’ superb movement, with Hughes accepting Stoke had little chance of recovering from such a poor start to the game in the face of a brilliant Kevin De Bruyne performance.”I think it’s important to understand that this result isn’t going to define our season,” Hughes said after Stoke slipped to 15th in the Premier League following a third loss from four away games this season.”We have come up against an exceptional City side and been found wanting in terms of physicality and getting close to them.David Silva Leroy Sane Manchester City Stoke 141017“Kevin De Bruyne is head and shoulders above any player in the Premier League given how he can dictate the game. At 3-2, we got into a position where we might have got something out of the game, but if we are being honest it probably flattered us at 3-2.”Players like De Bruyne see this situation and then just grab the initiative and say ‘this isn’t acceptable’ and take the game away from you with the quality of their play.”First half I thought we were poor defensively. Slightly better second half, but some of the goals we couldn’t do anything about because of the quality of the passing and the quality of the strikes.”Rookie right-back Tom Edwards had a difficult Premier League debut and had to be substituted due to injury following a testing performance, but Hughes defended the 18-year-old.”We didn’t have too many options,” Hughes said, with Ryan Shawcross among the players unavailable due to injury.”He’s deserved his chance. If he hadn’t got injured in pre-season he would have played before now. It’s unfortunate for him and it’s a learning experience for him and for everybody.”Among a group that didn’t acquit themselves too well today, I thought he did great.”last_img read more